American Ethnic Literature Essay

American Literature has been an important part of American people for centuries. What makes this type of literature great is that the authors vision is objective and not one sided. Several of the American authors are still considered to be great writers. The books that were written by these authors are still read by people of all ages around the United States. These books are now considered classic literature. American literature is considered American because it was written by American people. Overall, â€Å"editors appear to use an inconsistent combination of citizenship, geographical location, language, and subject matter (that is, the subject of America and the United States) (Hames- Garcia, p. 1, 2003). Most of the American literature was written by white men. In order to be considered American literature it has to be about the United States. There have been many great authors that write about science fiction, but because it is unreal their literature is not considered American literature. Politics also played an important role in literature. It was of great importance to portray the American character as an â€Å"exceptional entity† (Hames-Garcia, p. 1, 2003). In the early twentieth century, writers who were not American white men were not allowed to publish their works. Women writers as well as Black, Latino, American Indian, and immigrant writers were left out altogether. This happened because other ethnic groups were considered to be inferior. It was until the 1970s that feminist began to speak out and rebel against the oppression they were faced with. It is thanks to this reform that the American literature holds diversity. It allows for men and women to have the same opportunity to express their feelings without having to worry about their race or sex. Another type of literature is ethnic literature. This type of literature is often read as an autobiography, even when making no such claims. This is written on a first person point of view. The author’s point of view is specific to their personal beliefs and life stories. It is difficult for this type of author to provide an objectionable story. They are blinded by anger because of what they had to live. The topics these authors write about covers racism and suppression. The definitions and topics will vary depending on the life experiences that each author or their families experienced. The storyline will also vary because each author lived different time periods, and of course things change over time. Ethnic Literature is great because it now holds different point of views. Every person has a different perspective on what happens around them. What allows for this to be great is that each person is entitled not only to have their own belief, but they are able to express their feelings with freedom. No person is afraid of what repercussion might come because they decided to write from their heart. The truth allows readers to realize that life has been harder for some people more than others. It is easy to forget what our ancestors had to experience in order for each individual to encounter freedom. It is now easy for men and women of all races to walk freely around their city. This however came at a price, and this type of literature allows human beings to read and experience in some small way what it was like to live in a world were the color of your skin as well as your sex had a lot to do with the quality of life you lived. American Literature will continue to play an important role in American people. The only way to enjoy this type of literature is to introduce our younger generations to it. This is the perfect material needed to give to young readers so that they can value the lifestyle they are allowed to live today. It is up to us to keep this tradition alive so that our future generation can enjoy it as well. Reference Michael Hames-Garcia. (2003). Which America is ours? Marti’s â€Å"Truth† and the foundations of â€Å"American literature†. Modern Fiction Studies, 49(1), 19-53. Retrieved October 25, 2009, from Research Library. (Document ID: 328665241). Yonjae Jung. (2004). The New Americanist Intervention into the Canon. American Studies International, 42(2/3), 213-225. Retrieved October 26, 2009, from Research Library. (Document ID: 676208971).

Curriculum Development for Small Group Esl Essay

I. Description of Learners This private tutoring course has been developed for three elementary school girls, ages 8 – 11. They are sisters, recent immigrants from Saudi Arabia, who will be living and attending school in the U.S. for approximately two years. These students have been assigned a private English language tutor by Cartus Intercultural Language Solutions on behalf of Chevron Corporation, as part of their family’s transfer package. The students have a language background in Arabic, which is the primary language spoken in their home. They each attend a small, private, international school, where their teachers allow them certain â€Å"ESL modifications†. Information gathered from these students’ needs assessment evaluations (to be discussed in section three) showed them to be in the early production stage of English language development. They have limited listening and speaking proficiency, a firm grasp of the Latin alphabet, and the ability to read and write at about a kindergarten level. The students were very hesitant to speak English initially, which made assessment difficult. II. Course Rationale Cartus’ language trainers develop individualized programs to meet the needs of each participant, based on the results of the initial needs assessment process. Language trainers design programs for such practical applications as function-specific skills and vocabulary and conversational proficiency in order to increase your participant’s competency and confidence. Every aspect of the training program is customized. Considering this scenario, there is no standardized curriculum. Once students’ needs have been assessed, and reachable goals have been determined, then materials must be purchased in order to meet course objectives. The primary stakeholder is the children’s father, the students themselves are the secondary stakeholders, and their elementary teachers could be considered as tertiary stakeholders. III. Needs Analysis Cartus leaves analysis and evaluation up to the individual language instructor. An interview was conducted with the father over the phone to determine his goals for each child. During this conversation he also provided insight into each child’s personality and individual English proficiency. It was then discovered that a previous trainer had conducted an English language assessment while the children were still in Saudi Arabia. This assessment can be seen in Appendix 1. Considering the results of the previous assessment, the instructor conducted one on one interviews with each child trying to gauge their levels of proficiency in the following areas: listening, speaking, reading, and writing. The instructor sought to identify any gaps between what students are able to do and what they are required to do at school. Low beginning level questions, such as the ones listed below, were asked in order to define both preliteracy and literacy skills the students possessed. These initial questions were asked orally. How many brothers do you have? How many sisters do you have? What is the name of your teacher? What is the name of your baby sister? How many fingers do you have? What is your favorite toy? In addition, during the course of the program, one of the children’s teachers was consulted in order to identify more specific goals. IV. Goals and Objectives The students’ father is the primary determiner of their educational goals. He stated, â€Å"They each need to be able to read passages at a faster rate and be able to speak and conversate.† (sic) In order to achieve these goals, the instructor took into account the students’ needs and abilities and set the following objectives to meet the father’s fairly broad goal: * Know the names and sounds of all the consonants and vowels * Understand phonics concepts such as consonant combinations * Follow along, reading, and summarizing simple stories with pictures * Demonstrate understanding of everyday vocabulary * Follow simple oral instructions * Demonstrate understanding of the most fundamental, specialized vocabulary in content areas (e.g., shapes, colors, alphabet, numerals, animals) * Understand nouns, verbs, and punctuation * Understand singular and plural * Understand common and proper nouns * Understand simple past, present, and future tenses. V. Course content Lessons are conducted in the students’ home for three hours four days a week. The instructor has purchased all study materials and supplies to be used for the program. The materials are kept at the students’ home for them to use on their own over the weekend. Occasionally a student will have a homework assignment that needs to be addressed by the language instructor. In those instances the subject matter is incorporated into the curriculum and each student will learn key aspects of the material in a situational capacity. Although the students are of varying ages, due to their intimacy and language background, lessons are often conducted as a small group. It has been established that they challenge one another to speak English and are competitive when it comes to reading and responding to questions in English. They have a positive effect on one another, so the occasional situational content can be either elaborated upon or simplified as needed. Over the first months of the program, lessons were focused on advancing the students from the silent period to initial stages of speech. The students were introduced to concepts of consonants, vowels, and phonics before additional topics were explored. Once students began to speak and read with increasing frequency, they began reading sentences and discussing stories. Recently they have been able to volunteer information about themselves, their day at school, and other activities. Below are examples of lessons on vowel sounds, consonant blends, rhyming, and reading VI. MaterialsThe instructor has purchased compatible study materials to be used and shared by all of the girls. There is no one overaching core book, rather many workbooks, puzzles, games, and story books are used throughout the lessons. In addition to some of the worksheets shown above, those materials include the following: This book introduces consonant combinations such as â€Å"sl†, â€Å"st†, and â€Å"sk†. Students read the instructions and follow the instructions to fill in the blank, match sentences to corresponding pictures, and fill in crossword puzzles. This book introduces consonant combinations such as â€Å"sl†, â€Å"st†, and â€Å"sk†. Students read the instructions and follow the instructions to fill in the blank, match sentences to corresponding pictures, and fill in crossword puzzles. This phonetic puzzle reinforces students’ understanding of long and short vowel sounds, and is also used to increase vocabulary. This phonetic puzzle reinforces students’ understanding of long and short vowel sounds, and is also used to increase vocabulary. This pack of cards is used to refresh student’s memory of past lessons, and also to make short sentences or phrases. This pack of cards is used to refresh student’s memory of past lessons, and also to make short sentences or phrases. These beginning reading books provide pictoral cues to accompany the sentences. Students are able to recognize animals and food in the books and learn their English names. They are also able to practice phonetic reading skills. These beginning reading books provide pictoral cues to accompany the sentences. Students are able to recognize animals and food in the books and learn their English names. They are also able to practice phonetic reading skills. Magnetic letters are used to create words and fascilitate reading phonetically. Students make rhyming words and create new words by adding â€Å"sneaky silent e† to the ends of short vowel sound words. Magnetic letters are used to create words and fascilitate reading phonetically. Students make rhyming words and create new words by adding â€Å"sneaky silent e† to the ends of short vowel sound words. VII. AssessmentBecause these students are not graded or scored, their knowledge and ability must be assessed in less structured, more organic ways. The students attend English language school every day and have certain anxieties in regard to tests and quizzes. Assessment is performed during every lesson to determine what tools and materials are meeting the students’ needs, as well as how the students respond to the materials. The students’ father, as well as comments from classroom teachers provide vital information that the language instructor uses to assess the students, to inform future lesson content, and to raise the bar for students’ objectives.Students are on a break for the holidays, but during their last lesson they were asked some of the following questions:What is a noun?Can you each name three common nouns?What is a proper n oun? How do you write a proper noun?If one is a â€Å"fox†, what are two called?If one is a â€Å"foot†, what are two called?Can you name three words that rhyme with â€Å"cat†?Can you name three words that start with â€Å"sk† like â€Å"skip†?The word â€Å"dime†, does it have a short or long vowel sound?What gives it that sound?How much is a dime worth?What is the opposite of â€Å"up†?What is the opposite of â€Å"hot†?If your body needs food you are _______If your body needs water you are _______Their answers were used to set homework assignments and to establish new goals once lessons resume in January.Observation and interview results have indicated that the students are progressing well into â€Å"high beginner proficiency† and are beginning to understand language and use it in a limited capacity. Typically, they memorize words and phrases and can comprehend and utilize language that they havebeen taught. The curriculum focuses on applying literacy skills to the development of new knowledge. In second language acquisition, social language usually precedes academic language development.Appendix 1. References Dept. of Education, State of Tennessee. 2005. ESL Curriculum Standards: Proficiency Levels. Retrieved December 22, 2012, from http://www.fentress.k12tn.net/ESL Cartus, 2012 Intercultural and Language Training Worldwide. Retrieved December 22, 2012, from www.cartus.comFerlazzo, L., and K. Hull Sypnieski. 2012. The ESL/ELL Teacher’s Survival Guide. San Francisco: Jossey Bass.FlashKids Editors, 2010. Phonics Blends. U.S. FlashKids Books.Magnetic Letters, 2012, Lakeshore Learning Materials.Richards, J.C. 2001. Curriculum development in language teaching. Cambridge: Cambridge University Press.Sight Words, 2012, Lakeshore Learning MaterialsWho Lives at the Pond? Parents. Minibook. Activities: Science & Nature: Ages 3-6. Retrieved December 22, 2012 from www.scholastic.com Worksheets for Young ESL Learners. Retrieved December 22 from 2012,www.bogglesworldesl.com Vowel Sounds Match Ups,

Immigration issues Essay Example | Topics and Well Written Essays - 500 words

Immigration issues - Essay Example Julia Preston evaluates the situation that relates to 2014 year and gives the clear statistic concerning this problem. She claims that â€Å"Mexicans remained the single largest nationality among illegal crossers† (Preston, n.p.). The number of illegal migrants is remained to be extremely high and stays for the 229,178 for the last year (Preston, n.p.). People from Mexico migrate to United States for better life and function in USA as cheap workforce. It is relevant to admit the total number of immigrants from Mexico to USA stays for the â€Å"315,943 in the 2014 fiscal year† (Preston, n.p.). To such extend, more than two-thirds of all this these people are Mexicans (Preston, n.p.). Such situation seems to be unpleasant for the authority that deals with the migration problems. However, Preston signifies that the number of immigrants is reduced in 14 percents in comparison with the previous fiscal year (n.p.). In addition, it is significant to mention that some executive actions of USA president have â€Å"allowed millions of undocumented immigrants to remain in the United States and to work without fear of deportation† (Preston, n.p.). He explains such decision as the intention to protect some immigrants and concentrate all forces on â€Å"on criminals and national security threats† (Preston, n.p). Homeland Security claims that 85 percents of all immigrants are considered to be criminals (Preston, n.p). Still, such politics of Mr. Obama have been criticized in Mexico as it is suggested that a huge number of normal families that do not deal with criminal have been deported (Preston, n.p.). It is relevant to suggest that hard situation with border issues is laid historically. People in Mexico have been in search for the livelihoods since the end of nineteenth century (Bowden, n.p.) USA is regarded as a country that is able to suggest a helping hand. The border between USA

The Historical Formation of West Virginia Essay Example | Topics and Well Written Essays - 750 words

The Historical Formation of West Virginia - Essay Example According to Lessing (1996) "West Virginia basically consists of two areas: namely, the western area which is called the Appalachian Plateau Province, a plateau of relatively flat-lying rocks and the eastern part in which the Valley and Ridge Province lay which consist of folded and faulted rocks. These two areas are divided by the Allegheny Front. In the eastern part of West Virginia the oldest rocks can be found and as one proceeds westward, the rocks are younger and younger". At the beginning of the Devonian Period the Helderberg group was being formed, followed by the Oriskany Formation, the Millboro Formation, the Brallier Formation, the Foreknobs Formation and the Hampshire Formation. In this report the most important geological features are being explained in a historical order. At the beginning of the Devonian time (Upper Devonian) the Helderberg Group was being formed. Baedke and Fichter (2000) state that "during the end of the previous period (which is called the Silurian Period) West Virginia had been a desert since the sea had regressed. But by the beginning of the Devonian Time the Tippecanoe sea began its major transgression, which caused a rise in sea level and as a result of this the land flooded". According to Dorobek and Read (1986) the Helderberg Group is a "is a mix of siliciclastic-carbonate sediments that was formed during a relativ stable tectonic environment, namely on a slope that consisted of low-relief tectonic highlands on the eastern side of the Appalachian Plateau Province. Dorobek at al. state that the Helderberg Group lasted bout 8-10 million years. In this timeperiod three transgressive-regressive eras can be distinguished from each other. Each sequence was shaped over 2-3 million years. Finally the Helderberg Group was buried by t hick Middle Devonian siliciclastic sediments". "By the end of the Upper Devonian Period the sea level had reduced again because of a major regression of the Tippecanoe sea. Rocks that had been deposited in West Virginia were removed because of erosion. Pure black quartz sand was spread across West Virginia through which the Oriskany formation was formed. This all happened during a rare period of tectonic stability" (Baedke and Fichter (2000)). "Brame 2001 claims that at the beginning of the Middle Devonian Period the sea level changed again because of transgression of the sea. Through the rise of the sealevel the Millboro sequence, a deep water black shale, could be formed" (pp25-26). During the end of the Middle Devonian Period (when the tectonics where unstable again) and the beginning of the Lower Devonian Period the Brallier sequence was formed. According to Brame (2001) "a part of the Brallier Formation, namely the Back Creek Silt-stone Member, has been formed by a tectonically caused clastic wedge. Brame (2001) states that another sequence of the Brallier Formation, namely the Minnehaha Springs Member, has been formed by erosion as a result of sea-level regressions" (pp27-29). During the Lower Devonian Period, when the shoreline was shifting, the Foreknobs Formation was deposited in a shelf environment. "The Foreknobs exist according to Brame (2001) of siltstone and sandstone. Brame (2001) adds that "the Foreknobs Formation was separated into five sequences: namely, the Mallow, Briery Gap, Blizzard, Pound Sandstone, and Red Lick. The Foreknobs Forma

Leadership Effectiveness, Leadership Style and Employee Readiness Essay

Leadership Effectiveness, Leadership Style and Employee Readiness - Essay Example In SLT, leadership effectiveness is thought to be enhanced if "a manager uses the style of leadership that best matches the readiness, ability and willingness of subordinates and that a good match between leadership style and subordinate readiness leads to a higher level of subordinate satisfaction and performance." (Chen & Silverthorne, 2005, pp.280-288). The focus of this article was primarily to thoroughly view, discuss, and advise on the topic of proper leadership. The matter of how truly crucial good leadership is (in the workplace) and how the actions of the leader(s) affect the overall outcome is a major point of discussion in the article, with Chen and Silverthorne's main precept being that as the level of follower readiness increases, so will that of the leader, and that "a leader's task and behaviors interact with subordinate readiness to significantly influence leader effectiveness, which is defined as the extent to which a follower demonstrates the ability and willingness to accomplish a specific task." (Chen & Silverthorne, 2005, pp.280-288). In other words, the way a leader behaves and interacts and the methods he uses with employees incredibly affect the ability and will... In other words, the way a leader behaves and interacts and the methods he uses with employees incredibly affect the ability and willingness the employees (or 'followers') will have to accomplish specific tasks. What are Three Major Findings we can Draw From This Article The first and perhaps most significant finding which can be drawn after a review of this article is that of how incredibly crucial proper leadership is. It is the leaders who make the greatest impact, whether physically, emotionally, or efficiently; it has been said that leaders "have a strong influence on employee and organizational outcomes." (Vries et al, 1998, pp.486-501). One of the main sources of job stress has been linked to the organizational climate and staff attitude created by the leadership style of supervisors and managers in the workplace. It is for reasons such as this that Chen and Silverthorne wrote this article; leadership is a critical subject matter in regards to efficient and positive results. Another finding is that of employee satisfaction and how important a factor it is in the overall scheme of things. "It has long been believed that employee satisfaction increases employee performance and productivity and satisfaction and performance are correlated." (Lucas, 1999, pp.774-778). Voluntary turnover occurs when an employee terminates the employment relationship themselves. In 2001, Price found that most turnover is voluntary and is, therefore, potentially avoidable and controllable, costly, and disruptive to an organization. (pp.353-508). Whether particularly regarding poor job feedback, job dissatisfaction, unmet job expectations, performance

Personal development plan for preparing to the financial advisor exam Essay

Personal development plan for preparing to the financial advisor exam - Essay Example I end the first section with a set of time-based goals and objectives for the next twenty years. The next section is an analysis of my personal competence and characteristics. In the third section, I discuss and analyse the profession I want to practice, that of becoming a financial advisor. The fourth section contains a general plan of objectives, goals, strategies, and measurements (OGSM) to prepare myself to pass the financial advisor examinations in May 2006. The final section contains Tables from the previous sections. I define my Mission as the basic purpose for why I think I exist. I define my Vision as my aspiration in life, what I want to achieve in the future. I define my Core Values as the standards of personal and professional behaviour that will guide me in realising my mission and attaining my vision (Cottrell, 2003, p. 12). I believe that without a clear direction of where I want to go, why I want to go there, and the basic rules that will guide me in this journey of my life, it will be difficult for me to reach my destination, much less know how I will get there (Maxwell, 1998, p. 168). I am a person who always tries to find a reason for everything I do, and in this story of my life, I feel that my life has a specific mission that it is my destiny, and mine alone, to fulfil. What is my specific Mission? I have been thinking about this for some time, and I found the answer by asking myself the question of how I want to be remembered in this world. Among the many answers that came to mind, the one that appeals to me most is this: I want to make a mark in the world by changing the lives of people in ways they have never imagined. I want to be someone people will remember not as rich, well known, admired, or praised, placed on a pedestal by people who will raise their eyes and say, â€Å"Yes, this person is different from us†¦Ã¢â‚¬  No, I would rather be someone

Pandemic Flu Assignment Example | Topics and Well Written Essays - 250 words

Pandemic Flu - Assignment Example Accidents resulted from unregulated workplaces. According to Wever and Bergen (2014), pandemic influenza killed many Americans soldiers far more than the ones who died during the war in Europe. There several factors that contributed immensely to the spread of the influenza. Pandemic Influenza is a communicable disease that can spread easily from one individual to another. One factor that contributed to spread of influenza in camps was crowding. Spaces in camps were limited and as a result soldiers had to stay together in small spaces. Morens et al. (2010) point out that the cause of 1918 pandemic flu was the influenza A virus of subtype H1N. The source of the virus is related to birds, mainly waterfowl such as ducks and geese. The birds mentioned above act as reservoirs for the virus. However, it is still not clear how bird related influenza viruses adapt to the mammalian host, infect different cells and spread to humans. On the other hand, the current pandemic flu especially the 2009 H1N1influenza s said to have resulted from the recombination of genes. The genes that brought the current H1N1 are virus that caused 1918 pandemic flu and the swine virus adapted to birds. There are, however, factors in the current society that can trigger the spread of the virus to the population. In ancient times, the virus could spread easily throughout the world. The current society can contain the virus by keeping infected people in one place. Nonetheless, the problem is the availability of medical staff to deal and contain the spread of pandemic

Transportation Safety Administration Research Paper

Transportation Safety Administration - Research Paper Example Keywords: 4th Amendment, AIT Scanner, Pat downs. Transportation Safety Administration Screening at U. S. Airports The Bill of Rights and the 4th Amendment 2001 and Now Introduction: September 11, 2001 will never be forgotten by anyone who is an American citizen. It became a day that the â€Å"light came on† for many people who had before taken security for granted. To the major portion of Americans, terrorism was something that happened in other countries, never their own. A total of 19 terrorists were able to evade security checkpoints and personnel and board four commercial airline planes. The results of that day were a â€Å"wake up call† for security in America but particularly for airline security. (Taylor; Steedman, 2003). After 9/11 security professionals have been seen as a major defense to managing the terrorism threat. The security industry has seen a boom after September 11, 2001. The airline industry has been the fastest to upgrade their security measures, s ince the hijackings occurred on commercial airlines. Immediately following the attacks, President Bush poured $20 billion dollars into intelligence and security. The airlines had to enact new security measures so that people would feel safe flying. Stricter background checks and heavier security for baggage checks were the first placement measures. (Taylor; Steedman, 2003). The following research covers the new airline laws, the TSA and how it effects the Bill of Rights and the 4th Amendment. The New Security Measures: The new security laws were put into place on November 1, 2001. They needed to be in place before the heightened traveling season of Thanksgiving and Christmas of 2001. On November 19, 2001 Congress passed the Aviation and Transportation Security Act (ATSA). The Homeland Security Act was passed on November 25, 2002 and the TSA was moved to the Department of Homeland Security, which had formerly been directly under the Department of Transportation. (Taylor; Steedman, 20 03). Security officers are very important in an airport that caters to millions of people traveling from different parts of the world. They are employed to assure the safety of assets; â€Å"they are on the front line.† (Taylor; Steedman, 2003). A security officer takes his position more personal and is able to detect little things that others would not normally see by observation. These officers are well versed on baggage checks, vehicle checks, screening passengers and personnel and operating detection equipment. Shortly after the TSA was formed, 65,000 new federal employees were hired. (Taylor; Steedman, 2003). They were offered higher wages and better benefits, and increased training from 12 hours to 100 hours on all baggage and passenger screeners. (Blalock; Kadiyali; Simon, 2007). The immediate short term upgrades to security included criminal background checks on 750,000 airport employees, screening of all checked baggage with whatever equipment was available. This inc luded x-ray machines, personal hands on inspections, presence of more air marshals on board, and prescreening of suspicious passengers with the FBI. By 2003 5,000 more air marshals were placed on domestic and international flights. Long-term upgrades included 28,000 airport baggage screeners being equipped with explosive

Teaching Children with Dyslexia in Mainstream Schools Essay

Teaching Children with Dyslexia in Mainstream Schools - Essay Example A dyslexic child may gain competency over reading after much struggle in elementary school; but once he goes into high school, he may start facing trouble learning a second language. He may have learnt basic arithmetic after putting in effort; but as he goes into higher grades, he may start having problems with algebra. Hence, the context and level of dyslexia changes as the child grows older. Dyslexia, in short, means that the child will have difficulty reading as fast as his peers, and will also find it hard to comprehend. When dyslexia was not discovered, this disease would go unnoticed, because most of the children in olden times would discontinue their education before they went into high schools. But in today’s modern world, dyslexia is quickly diagnosed when a child is seen not to be coming at par with his peers in showing strong literacy skills in academic performance and standardized tests, when all students are expected to perform at least an average. Today, a child with dyslexia quickly lags behind in his class, converting the â€Å"learning difference† of olden times into â€Å"a learning disability† (Swarbrick & Marshall, 2004:4). ... These problems can hinder reading skills in all children who are not even dyslexic, but cannot develop dyslexia. Dyslexia is a disability that occurs when brain shows faulty or slowed down processing of information (Hartas, 2006:11). Still, it cannot be considered as a mental disorder. Hodge (2006, para.6) states that, â€Å"Of particular importance is an understanding of the problems that poor auditory short term memory can cause, in terms of retaining input from the teacher.† Dyslexic children show certain problems that are characteristic of this particular learning disability. These problems are associated with language processing barriers, mental processing difficulties, or the competency to imagine successively. To state a few, here are some of the problems that dyslexic children face in mainstream schools: They face difficulty in understanding phonics, like finding it hard to split apart and understanding little units of sound. For example, they will have to struggle wit h understanding that â€Å"cap† comprises of sounds of /c/, /a/, and /p/. They do not remember words, like names of items shown to them. Their vocal answer to visual stimulus is delayed because of not being able to store information in short-term memory. They show reduced digit span, like not being able to remember a short list of numbers. They find it difficult to organize things in order. They show poor visual perception, like confusing /b/ with /d/, /n/ with /u/, /p/ with /q/, /bin/ with /nib/, etc. 3. Teaching Strategies for Children with Dyslexia Helping dyslexic children learn and perform in classrooms can be a very challenging task for teachers, because they may confuse their underachievement with

History based on the life of the original Macbeth Essay Example for Free

History based on the life of the original Macbeth Essay Eleventh century Scotland was a violent and troubled country. Family and supposedly loyal friends rebelled against one another for trading and territory purposes. The threats of an enemy invasion or an attack on fortresses were extremely common. Rampant Vikings and local Scottish men raided constantly to weaken and more importantly drive out the stubborn opposing forces that lay in their way. Macbeth was born into this dangerous environment in 1005, son of the victorious family that stamped its authority on Moray and Ross [significant areas in Scotland]. The family itself betrayed themselves as being loving and caring to one another, however, internally they were scarred mentally, as a consequence of their fathers death who was evidently murdered by his cousins. Macbeth obviously emotionally distracted by his fathers death, concentrated his thoughts on leading a comparatively normal life, supported by Brauch his new partner [granddaughter to a High King of Scotland]. Subsequently they had no children of their own. The present ruler of Scotland was Duncan, an ineffectual and seemingly unpopular person amidst the civil problems. Not surprisingly someone assassinated him at the age of thirty-eight. Historians believe that it may have actually been Macbeth, but there is no conclusive evidence to confirm their theories. Macbeth seized this unique opportunity, and was elected High King of Scotland in 1040; he ruled for seventeen years. As predecessor of the reviled Duncan, his first priority during his initial ten years in power, was to bring peace and relative stability to his problematic kingdom, notably he was fairly successful at doing-so; he became a reforming King accordingly. He managed to balance out and annihilate the majority of the negative feelings amongst the population. Unfortunately for him, his greatest and most fatal hurdle materialized in the form Duncans son Malcolm, who was absolutely determined to take control of Scotland. He ingeniously invaded the region in 1054, aided by the English King Edward the Confessor. Macbeth himself was brutally exterminated on the 15th of August 1057 at Peel Ring Lumphanan in Mar. He was buried at Iona, respectively; the sacred burial place of the Kings of Scotland. Was this epic period of Scottish History the basis for Shakespeare Macbeth? Shakespeare was a talented playwright, not a historian. However, the past provides an excellent source for basing a flourishing play. It is exciting factual material with which [if one is intellectually sound], can modify and adapt to conjure up maximum dramatic effect and a truly brilliant and entertaining stage production. Historical evidence bestows writers with a fruitful background; an imaginative base on which one can construct a sophisticated plot that entices the audiences mind, body and soul. For Shakespeare this would have been incredibly difficult to originate, hence the gathering below the rostrum; that were either damn right rude or absolutely sloshed. Indeed, it is true to say that some of his dramas were not as appreciated or dominant, fortunately Macbeth proved different, and would be a prevailing theatrical production for hundreds of years. Shakespeare was an independent character, one who thrived on his own personal achievement, and one who was not afraid to alter and develop certain features regarding a story to accomplish ultimate dramatic effect. The epicentre of Macbeth pivoted around the eleventh century ancestors; he obviously acknowledged the great potential in these characters. He evidently thought it necessary to convert, invent and abolish particular characteristics surrounding the events of eleventh century Scotland. He established Lady Macbeths sleepwalking and death, the banquet scene and Banquos ghost, and most of the cauldron scene. With a little imagination and adaptation he reversed King Duncans nasty personality into a loved and greatly appreciated role model. He also eliminated Macbeths ten years of good rule to make the scenario and atmosphere more effective; everything he purposely altered was in the interest of the play. Interestingly, King James I was in power, when Shakespeare first presented Macbeth in 1603. I personally find this rather intriguing, because the actual storyline consists of many of King Jamess personal comforts and interests. It is obvious that King James was a superior influence on the outcome of the play; he helps to conjure up some fruitful inspiration for Shakespeare; this, and the colourful Scottish pass times, provides a feast of information and ideas for Shakespeare to weave his magic upon. He gratefully accepted this priceless gift, and transformed it into one of the greatest tragedies this world has literally ever experienced. What message is Shakespeare trying to get across? I feel it important for one and me to understand that the play is meaningfully founded on the corruption of power. Although the supernatural, fascinating individuals and mysterious undertakings create a unique atmosphere to the play, the nucleus consists off events that revolve around the abuse of power. It is true to say that this is present and happening in our modern society, take Hitler for example. He was a dictator who possessed a lethal amount of power, he used it to brainwash people, so that he could do what he wanted. He started by wiping out an entire race, known as the Jews; he and his fixation to be in control was a major factor in triggering the Second World War. A comparison can be made between him and Macbeth, both of which abused their authority. Shakespeare is trying to get this eminent message across to his viewers. Witchcraft and Murderous Schemes. If one is familiar with the tragedy, one will know that Shakespeare wrote and directed it, at a time in which murders and witchcraft were everyday issues. In fact, the majority of the general public seriously believed and feared the paranormal universe, so much so, individuals who were thought to be actual witches were tried, tested and eventually killed. During this time, witch mania reached terrifying proportions; hundreds of innocent people [usually women] were condemned to immediate execution, without an adequate assessment. As anticipated, a small minority were against this mass persecution, but they and their justifiable opinions were suffocated without due consideration by the bulk of the general public. Essay Targets. Macbeth has complicated plots that comprise of numerous acts and scenes. I am attempting to devise an essay focusing on three specific scenes. The essay is to be written in a directors point of view as if I was to direct these three selected scenes: Act I, Scene 3. Act I, Scene 5. Act 5, Scene 5. I feel that these three scenes collectively describe the basic tale and downfall of Macbeth himself. Act I, Scene 3 meets the witches, which influences his decision to kill the king. Act I, Scene 5 Lady Macbeth plots to kill Duncan herself and confides her thoughts in Macbeth. Act 5, Scene 5 As a consequence of his murders, everything has come back to haunt him. He is about to be attacked by the English army, and inevitably faces the decisive punishment for his sins Death!!! I deem each scene to be off substantial importance, all independently help to develop and illustrate the overall narrative too. Unquestionably, each one has to be directed appropriately, to attain the audiences concentration, and to merely get them philosophizing about the story. An enthralling location is also absolutely necessary, the audience needs to be encapsulated by the setting and circumstances. The following essay denotes each scene autonomously, and expresses my feelings and points of view on how I should direct and conduct all three scenes to achieve a stunning atmosphere to mesmerize and amaze the spectators. My main objective is to manipulate selected characters and transform their personality and temperament to improve the play and exaggerate the horror theme. The fact that Shakespeare himself, left no stage directions leaves the doorway open for any willing direct to interpret the actual play, as he/she wants. Over the centuries, several producers have devised their own technique and developed the plot to create their own translation of the enigmatic ventures of the Scottish hierarchy. I have committed my play and essay to a film production. I have chosen to adopt this particular method, because I feel that it would fit perfectly into a modern day movie, which has the funds and technology to support graphic and suitable special effects. I have observed a modern day interpretation of the play; it was staged on a rough Birmingham estate. For some bizarre reason though, the actors referred to the direct text, but conveyed them in a Brummie accent; this was literally diabolical. It simply did not complement Shakespeares erratic language, the pronunciation was awful- quite positively negative. I on the other hand deem it more appropriate to compose the epic tale of Macbeths downfall in its indigenous and traditional generation. Directors point of view for Act I, Scene 3. Summary of scene: Macbeth and Banquo meet the witches, Macbeth is returning from the battle with his gallant companion and hearty Scottish nobleman, Banquo. Their journey back to the Kings camp takes them over a deserted heath. Here, the witches lie in wait for them, talking as they generally do about an evil spell they have cast upon one unfortunate person. The mist clears Macbeth and Banquo unexpectedly see the witches. They demand that these creatures: so witherd and so wild in their attire, explain who they are. When the witches speak, they greet Macbeth as Thane of Cawdor and predict that hell become king. To Banquo they foretell Your heirs will be kings, although you will not, they then disappear, before a bewildered and perplexed Macbeth can inquire about their prophecies. I feel it compulsory to point out that this scene is the penultimate in the opening trio, therefore a lot of planning and thought has gone into directing it, hence the fact its considerably longer than the other two scenes. Uncharacteristically, I have chosen to direct the third scene instead of the first. Respectively both are of great significance to the outcome of the play, but the third introduces the witches, their first apparition, Macbeth and Banquo. Like the opening scene, this one needs to be just as effective to conquer the audiences awareness. In this scene the witches encourage Macbeth to believe that he is invulnerable and indestructible. The intereference of the witches influence Macbeths actions; he immediately considers to commit regicide against King Duncan If good, why do I yield to that suggestion/ Whose horrid image doth unfix my hair/ And make my seated heart knock at my ribs/ Against the use of nature? These four sentences help to describe Macbeths feelings, he is basically thinking about the proposed murder, he does this by making references to certain features on his body. For example, your heart pounds when youre excited or nervous. Macbeth having possession of all the confidence in the world as a consequence of the witches predictions and the recent victory in the exasperating battle fears no one. I find it hard to appreciate the reliance and dependence confined in the witches and their prophecies by Macbeth; after all they are absolute strangers. This is why Ive chosen to portray the witches as attractive housewives, hopefully this will make the scene more believable, because men are easily dominated and controlled by beautiful, seductive mistresses. This needs to apprehend the audiences interest, so that they can acknowledge the circumstances and understand whats actually happening. I will set the play on a desolate, open stretch of countryside. It will be nighttime with a low and eerie fog making visibility poor. This will intensify the atmosphere, because the audience will instinctively be weary of the surroundings and the mysterious environment. The witches, Macbeth and Banquo are all dominant and important characters, thus meaning they need to be familiarized and introduced, so the audience recognizes who they are later on in the film. The scene will get underway with Macbeth and Banquo strolling over the motionless fields, discussing the eventful battle, although you will not be able to hear them, because only a sinister genre of music will be heard. They are going to be dressed in war-like clothes; therefore the audience will directly associate them with a battle of some description. In the near distance a lonely farm building will stand [the audience obviously noticing this, should already be imagining whats in it and are Macbeth and Banquo going to go there]? The interior of the barn will be exceptionally gloomy, but in the far corner three ugly hags are going to be highlighted by specifically positioned lightning. The witches are severely deformed, to leave the audience feeling astonished and expectantly physically sick! The witches will speak in macabre tone of voice, whilst speaking to one another. Their wicked conversations will consist off evil material e.g. Killing swine/ and like a rat without a tail/ Here I have a pilots thumb, wrecked as homeward he did come. The presence of the witches and their repulsive words is a created stimulus that makes the play a great deal more engaging, therefore the overall production benefits and improves considerably. Their physical appearance and cursed lines keep the audience hooked, simultaneously the supernatural element increases the suspense with every scary sound and disgusting illustration produced or described by the witches. Macbeth and Banquo feeling exhausted from their tiresome day will seek deserved refuge beneath the suspicious looking dwelling. The tension and suspense will certainly be enhanced amongst the audience obviously fearing the couplets safety as they cautiously enter. However, they will be treated to a pleasant surprise, this is due to the sexy figures gathered in the corner of the room. Using contemporary technology and realistic special effects, the hideous threesome will magically be converted into gorgeous bitches! The transformed witches disguised as randy and bored housewives will [without doubt], outstand and arouse the audience together with Macbeth and Banquo. This is known as dramatic irony, when the watchers know something that the characters dont. The witches dressed in a low, red cut top [showing an outrageous amount of cleavage] will immediately greet the dazed Macbeth and Banquo with verses of factual information and weird prophecies. The amorous ladies will speak in a confident, persuasive, but somewhat devious tone of voice, thus causing the men in the room to absorb these queer predictions. The audience would accept the witches original nature and accept the fact that beautiful seductive women are able to force gullible/intelligent men to believe in them and their words. Obviously, Macbeth and Banquo will be confused and amazed, but in some sense enthusiastic about the apparition. As they attempt to verbally challenge the witches, the room will suddenly become silenced, with them both pondering their recent experience, the atmosphere again changes though, as Ross and Angus storm into the equation. Ross and Angus stunned to find their chums under these certain circumstances try to regurgitate the report sent by the king. Gradually, as Ross explains the situation to Macbeth and Banquo [regarding the former Thane of Cawdor and him being sentenced to death for treason against the king], the witches prophecy is beginning to unfold. Therefore Macbeth needs to act in an astounded manner, altering his body language and facial expressions accordingly best shows this. Macbeth has chosen to renovate his character, and so he keeps his feelings and thoughts to himself. This is aptly shown as he speaks to the audience alone [aside]. His soliloquy refers to and describes his ambition. The prophecy that was revealed by the witches brings a broad temptation to Macbeth that had been his secret all along for being a king, for example: My thought, whose murder yet is but fanastical. This purely indicates Macbeths great ambition, he is already thinking about killing Duncan. If the audience is reasonably clever, they will detect this too. Another distinctive line is Nothing is, but what is not. He is referring to the recent events, commenting on the sensational proceedings. During this scene the plot is potentially discovered, it helps to entangle and trigger off the storyline. Although the words are enormously imperative, the characters and their actions are equally significant, in conjunction with one another, the audience understand whats going on. The scene will end with Macbeth and Banquo standing side by side, contemplating their prosperous future. The camera will zoom in on Macbeth and his cunning visions of murdering Duncan. Unlike Banquo, who is triumphantly imaging his sons being crowned, with him in the background looking on proudly, crying sweet tears of joy? Directors point of view for Act I, Scene 5. Brief summary of scene: In this scene Lady Macbeth plans a murder. She lives at home in there castle at Inverness. Lady Macbeth has received a letter from her husband; in it he tells her about the witches prophecies. She is interrupted as a messenger arrives telling her of the kings visit. She realises that this is the golden opportunity to kill Duncan, the king. Her treacherous thoughts are kept to herself, unlike Macbeth who suppresses them. She makes her mind up that the murder must be committed that night. When Macbeth arrives at the castle ahead of the king, she exclaims convincingly that she has arranged everything. Lady Macbeth is the second most dominant influence on Macbeth. As soon as Lady Macbeth learns of the words spoken by the weird sisters, she instantaneously analyses Macbeths future i.e. if Duncan were killed, Macbeth and her could acquire Scotland. She vigorously studies the letter and assesses the situation, considering the best and most suitable option to chose, in order to bring her eagerly awaited success. If I were to direct this scene, I would set it in Lady Macbeths chamber; this is because bedrooms tend to be a solemn place of privacy and security. The bedroom is to be very grand and ornate, with elaborate walls, preferably in a blood-red colour, this is to emphasis the theme of blood that runs throughout the play. Lady Macbeth dressed in her sexy, soft; silky nighttime gown will try to interpret the epistle relaxing on her mahogany four poster bed. Under a quiet, pleasant piece of music, Lady Macbeths voice is to be sounded above the music, reading out the letter to herself, she will also over exaggerate particular words and phrases, which depict Macbeths thoughts. Whilst peacefully examining the letter, succeeding in comprehending it, she will act in a attentive fashion. As the production is a film, I have decided to include visual images of Lady Macbeths perceptions of the letter. When reading it, there will be metaphors of Lady Macbeth conjuring up pictures of her and Macbeth sitting gloriously on the throne, with hundreds of spectators gathered below, robustly singing their praises. To accompany this ceremony, a victorious composition will engulf it, however, these false celebrations will be disrupted as she resumes normality awoken by an attendant. Things could just not get any better for Lady Macbeth; the attendant brings delightful news concerning Macbeths and Duncans arrival. The supernatural is again underlined and called upon, this time by Lady Macbeth. She forms an imaginary conversation with the evil spirits, asking them to assist her murderous plans: Come you spirits that tend on mortal thoughts, unsex me here. When the conversation commences, Lady Macbeth is going to gaze up at the ceiling and perform actions with her hands where appropriate e.g. Come to my womans breasts she will be clenching her bosoms as she speaks. Again, faded scenes of wicked witches will corrupt her mind, these will then turn into vivid images of her viciously stabbing Duncan to death with a decorative candlestick, as he sleeps. You will then he totally horrified by her face speckled with distinctive spots of blood. Another will then immediately follow this bloodcurdling incident; her menacing eyes will stare at you, threatening you, frightening you!!! With an ounce of luck, the audience will be completely petrified, thus achieving maximum dramatic effect. Over pictures of gruesome violence, a terrorizing sample of music will be heard. During Lady Macbeths deceitful outburst, many references to blood, light and dark and hell are made e.g. Come thick night, and pull these in the durnest smoke of HELL. All of these factors exaggerate the horror theme and atmosphere. Macbeth then enters the bedroom, instantly Lady Macbeth [being the scheming bovine she is], craftily asks her partner [when he claims that Duncan is coming] and when goes hence? In other words when is he going, so I know when to conduct his brutal surcease? Being a woman in all, she is able to change nature and personality whenever she feels it obligatory to fool or persuade Macbeth. Subsequently, she goes on, to subtly describe about disguise: To beguile the time, look like the time/ look like the innocent flower, but be the serpent undert. She is relating these lines to the killing of Duncan, in such away that the audience and Macbeth cannot really appreciate or indeed realize. I would instruct Lady Macbeth to deliver these disloyal words in a convincing way, almost as if shes reassuring Macbeth about the murder. Macbeth does actually distinguish Lady Macbeths words, but he fails to comment on them, instead he ignores her, and demands to talk at a later date. By this time, the murder is already almost complete. Directors point of view for Act 5, Scene 5. Brief summary of scene: Macbeth prepares for battle, is busy setting up defenses all around Dunsinane Castle. Most of his noblemen and soldiers have rebelled and joined the other side, but he is certain he cannot be beaten or not until Birnam Forest comes to Dunsinane [as a consequence of the witches new appairitions]. What he does not know is that his enemies have agreed to meet at Birnam Wood. When the soldiers gather there, each one is given the branch of a tree to camouflage them as they move forward to launch an attack. As he is organizing for the battle, he thinks how meaningless life is. Just then, a messenger announces that Birnam wood appears to move. After the initial murder of Duncan, Macbeth persists in his violent actions and continues to kill more, in an attempt to become ruler of everyone and everything north of the border. Once the first the killing took place, the ball started rolling and unfortunately did not stop, that is up till now. Macbeth is facing unavoidable death, the ultimate punishment for his many sins; his castle at Dunsinane is surrounded with him at the epicentre amongst the entire calamity, but yet he still have faith in the witches predictions, and why not? The witches prophecies and apparitions have so far proved correct, significantly, the prediction concerning Macbeths mortality: No man on earth shall harm him, is about to prove incorrect. However, the arrogant Macbeth seriously supposes himself imperishable, consequently fearing no one. He is undisputedly emotionless this is shown in line 9: I have almost forgot the taste of fears, clearly his mental state is severely befuddled, his aspiration has got him where he is and under these particular state of affairs, he cannot turn back the clock, he simply has to face the penalty of his slaughterous actions. Remarkably, he does not sense any guilt either; instead he concentrates his efforts on the seemingly impossible encounter ahead. Even when is once loved wife dies, he fails to physically react, he simply gathers his thoughts and feelings and distributes them into a touching paragraph; yes, even the audience cannot help to feel for the desolate Macbeth. He once walked upon lifeless stretches of open countryside accompanied by his dearest friend Banquo, now he is the dirt on which his predecessors and countless enemies tread. This scene resembles Macbeths uncomfortable position, and his feelings; it needs to be incredibly effective to achieve the right atmosphere and tension. A more suitable location could not have been selected; the castle at Dunsinane is the perfect setting under such awkward circumstances. With the castle encircled and the defeated, lonesome, loathed figure stranded at the centre, the scene is an awesome opportunity for a willing director like myself to challenge. The scene will commence with an aerial view of the castle and the environment engulfing it, the audience will now understand Macbeths situation. Thousands of infantry will be advancing towards the castle under the natural camouflage off tree branches, a strong drum beat intentionally heard by the audience, will encourage the soldiers to move forwards. Meanwhile, Macbeth seeking what he considers to be relative safety in the castle will burst onto the scene in an aggressive manner. A room sited at the top of the castle [overlooking their boundaries], will suddenly be animated as the door flies open with a terrific thud, followed by a apprehensive Macbeth, Seyton and three rather nervously looking soldiers. A window foreseeing the countryside ahead and the moving woodland will be an important feature in the room, this is because Macbeth will stand in front of it [with his back against the opening], facing the anxious congregation organized below. Macbeth dressed in his gleaming armour tries to rally his troops by expressing valiant words of defiance: Our castles strength will laugh a siege to scorn; here let them lie till famine and the ague eat them up. This successfully illustrates his current state of mind, he is positive and thinks that he and their stronghold will hold out against the enemy, the audience should sense this by li stening to the tone in which he conveys his words; he will do so in a self-assured and powerful manner. During his defiant speech, a high-pitched squeal will be heard, immediately the audience and Macbeth will demand to know what it actually was. Seyton acknowledges that it was a cry of women. Macbeth reflects in a sorry tone, his emotions; the way in which he delivers these might effect the audiences opinion of him. The audience realizes that he was once a good fellow, who fought bravely and cared for ones close, they should almost feel a bit of sympathy towards him, but then they compare him to the coward he has become, one who deserves everything coming his way [that is in the form of an entire army, seeking revenge for the futile murders he has committed]. Seyton informs Macbeth that it was his wife Lady Macbeth. Once more Macbeth expresses his thoughts on the matter, almost as if he is looking back and regretting his actions. The audience will be able to identify the real Macbeth again, as he comments upon ones life, comparing it to Lady Macbeths and his. The atmosphere at this point will be depressive, due to Macbeths sorrowful words. However, the mood will revolutionize on the arrival of a messenger bringing shocking, but inevitable news. I will instruct the messenger to act in a stunned manner; he will also find it increasingly more difficult to tell Macbeth of the moving forest, approaching them at a rapid pace. Macbeth purposely rejects this news: Liar and slave! even though he knows full well that there true, because the witches told him so. At this meticulous moment, a flashback will occur, this will consist of haunted reminiscences of the raunchy women retelling the third apparition stating: Macbeth shall never vanquished be until Great Birnam Wood to high Dunsinane hill shall come against him. In other words, you will never be hurt or even destroyed until Birnam Wood moves towards Dunsinane [this will help to remind the audience about the apparition]. When Macbeth resumes regularity, he will again, persist in not believing the messengers words of truth, perhaps he does not want to believe them, because he knows that the end is near. Regardless of this, he has come too far, and so he will fight to the very last second. At the conclusion of his final dialogue in the scene, he will turn to observe the view outside, noticing an entire wood gradually moving closer, this signifying that his death is exceptionally near, a vacant expression on his countenance will demonstrate this completely.

Dabur India Limited A Indian Consumer Goods Company Marketing Essay

Dabur India Limited A Indian Consumer Goods Company Marketing Essay Introduction: Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the by lanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. The founder, Dr.S.K.Burman, was a practicing allopathic doctor. At that time Malaria, Cholera and Plague were the common diseases. He was a physician who brought Ayurvedic medicines to the masses of Bengal. Initially established as a proprietary firm for the manufacture of chemicals and ayurvedic drugs it was later on 19th November 1930 incorporated as private limited company. Late Shri C.L.Burman, son of late Dr S.K. Burman and his son late Shri P.C.Burman in the name of Dr S.K.Burman Pvt.Ltd. to expand the operations by setting up production facilities at Garia and Narendrapur, West Bengal and Daburgram, Bihar. Dabur (Dr.S.K.Burman) Pvt. Ltd. was merged with Vidogum and Chemicals Ltd. w.e.f. 1st July1985 and the amalgamated company was renamed DABUR INDIA LIMITED. For the past 125 years, they have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through their comprehensive range of products, they cater to all consumers, in all age groups, across all social boundaries. And this legacy has helped them develop a bond of trust with the customers. VISION Dedicated to the health and well being of every house hold. Dabur is a company with a set of established business values, which direct its functioning as well as all its operations. The guiding forces for Dabur are the words of its founder, Dr.S. K. Burman, what is that life worth that cannot give comfort to others. The Company offers its customers, the products to suit their needs and give them good values for money. The company is committed to follow the ethical practices in doing business. At Dabur, nature acts as not only the source of raw materials but also an inspiration and the company is committed to product the ecological balance. Journey so far 1884 The Birth of Dabur 1972 The company shifts base to Delhi from Kolkata 1986 Registered as Public Limited Company 1994 Listed on the Bombay Stock Exchange 1998 Professional team inducted to run the company 2000 Crosses Rs. 1000 Crore Turnover 2003 Pharmaceutical Business de-merged to focus on core FMCG 2004 Profit exceeds Rs. 100 Crore 2005 Acquire Balsara strengthening Oral care provided entry into Homecare segment 2006 Dabur figures in Top 10 Great Places to Work 2007 Dabur ranked among Asias best under a Billion enterprises by Forbes 2008 Acquired Fem Care Pharma entering the mainstream Skin care segment 2009 Strong growth momentum continued in spite of general economic downturn. Also Dabur Red Toothpaste becomes Daburs 9th Billion Rupee brand. 2010 Touched US$4 billion market cap. Overseas acquisition, Hobi Group, Turkey to strengthen presence in MENA and adjacent regions. Dabur At-a-Glance: Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Their story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to their partners and stakeholders. Leading consumer goods company in India with a turnover of Rs. 3417 Crore (FY10) 3  major strategic business units (SBU) Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD) 3  Subsidiary Group companies Dabur International,  Fem Care Pharma and newu  and  8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA). 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with  50 CF agents, more than 5000 distributors and over 2.8 million retail outlets all over India Dabur India Ltds manufacturing activities spanning various consumer products categories are carried out in 17 factories spread across India and abroad. Dabur has 11 manufacturing facilities in India, out of which two main units are at Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal). Daburs Business Structure: Note: Percentage share in revenue based on FY10 Financials ; Femcare included in Consumer Care Division Consumer Care Division (CCD): Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care  Ã‚  Foods. Master brands: Dabur Ayurvedic healthcare products Vatika Premium hair care Hajmola   Tasty digestives Rà ©al Fruit juices beverages Fem Fairness bleaches skin care products 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Rà ©al, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market   Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. Vatika  Shampoo has been the fastest selling shampoo brand in India for three years in a row Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day Leader in herbal digestives with 90% market share Category-wise Share of CCD : Brand Overview: Consumer Care Categories: Hair Care: Hair Oil Shampoo Source: Value share-ACN June, 09 Value Share-ACN Mar, 10 Oral Care: Value Share-ACN March, 2010 Health Supplements: Value Share-ACN March, 2010 Foods: Company Est. Mar, 2010 for Fruit Juice category Skin Care: *Company estimates; Includes Fem skin care portfolio Digestives: Value Share-ACN March, 2010 Home Care: Value Share-ACN Mar,2010 for Aerosols category Consumer Health Division (CHD) Consumer Health Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats. Daburs Consumer Healthcare business is the Companys oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Womens Health to Baby Care and  Cough Cold to Rejuvenation. Has more than 300 products sold through prescriptions as well as over the counter Major categories in traditional formulations include: Asav Arishtas Ras Rasayanas Churnas Medicated Oils Proprietary Ayurvedic medicines developed by Dabur include: Nature Care Isabgol Madhuvaani Trifgol Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students   The Consumer Health Division, CHD witnessed a growth of 10.2% during the quarter led by ethical portfolio which grew by 14.5%. In OTC, Pudin Hara grew by 12.8%. The Pudin Hara portfolio has been extended by launching Pudin Hara Lemon Fizz in the acidity segment. International Business Division (IBD) International Business Division (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North West Africa, European Union and the US  with its brands Dabur Vatika   Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales Leveraging the Natural preference among local consumers to increase share in perosnal care categories Focus markets: GCC Egypt Nigeria Bangladesh Nepal US High level of localization of manufacturing and sales marketing World wise division of Dabur Daburs International business: The Companys key markets for international business are the Middle East, Africa, UK and South Asian geographies, with manufacturing plants located across regions. The Company also has a private label business in USA and UK, along with Guar gum exports, which takes place from its Indian plants. The Companys International Business Division recorded an impressive sales growth of 26.3% from Rs.477.0 crore in 2008-09 to Rs.602.5 crore in 2009-10, contributing to 18% of overall consolidated sales. The operating margins of the business improved significantly during the year reflecting the strength of the brands even though the external conditions were tough and the environment was plagued by recessionary trends, currency depreciations and demand contraction. Robust sales growth in international markets was possible due to: Strong Brand portfolio positioned on herbal and natural platform Aggressive new product launches and brand extensions Geographical expansion into new markets Strong Sales and Distribution network Strong manufacturing backbone and expansion of own manufacturing in key geographies Localised and efficient supply chain. Product Portfolio: The company has built strong and robust brand architecture with two mega brands for international business across all geographies Dabur and Vatika and most of its offerings are under either of these two brands. Dabur Amla: Dabur Amla franchise achieved a growth of 38% along with all the extensions. Basis Nielsen Retail Audit in KSA, Dabur Amla Hair Oil with a market share of 34.2% is the biggest brand in the hair oil segment. Dabur Amla Gold has market share of 6.8% while Dabur Amla Jasmine is at 5.1%. The Amla franchise has now been extended to the Hair Cream Category with the launch of Dabur Amla Hair Cream. It has become the fastest growing brand in the Hair Cream segment notching up sales of more than INR 13 Crore in first year of launch. Vatika: There has been a robust growth of 36% in the Vatika franchise which includes Vatika Enriched Hair Oil, Coconut Hair Oil, Hair Creams and Hamam Zaith. Vatika brand is now worth Rs.185 Cr built from a negligible base over the last four years in the Arab belt. There was a successful re- launch of Shampoos and Conditioners, launch of one more variant in Hamam Zaith and re-launch of Vatika Coconut Hair Oil. Light hair oil range of Vatika Hair oils registered 51% growth in MENA. Vatika Hair Cream is now an INR 64 Cr brand in MENA. Vatika Hair Cream gained 370 bps in market share and becoming 12.7% of the market in volume terms. It grew by 44% in volume terms over LY in a category that has remained flat. Vatika Hair Cream is now the no. 2 player in Modern Trade with a 15.6% volume mkt share despite aggressive competition from established brands. Vatika DermoViva a new sub- brand launched for the Personal Wash and Skin Care segment had its first launch in the Bar Soap category and has managed to create consumer equity in a category dominated by strong MNC players. FEM: The FEM brand was strengthened in the overseas markets through ATL and BTL inputs which saw the brand grow by 100% in just nine months of operation since the takeover. Daburs International Market: The key contributing markets/ regions to the International Business growth have been GCC, Egypt, Nigeria, Algeria, Morocco, Libya, Yemen, Syria and South Africa. GCC, the biggest market in the IBD and despite being a mature market, has registered a strong growth of 42% over last year fuelled by innovations and new product launches in the Hair Care, Personal Wash and Oral Care segments. Dabur Egypt Limited has witnessed another fantastic performance with 30% growth in sales. African Consumer Care, Nigeria has grown by 17% over last year in terms of local currency , aided by strong growth of Dabur Herbal Toothpaste and Dabur Herbal Gel in the Oral Care category. Asian Consumer Care, Pakistan has grown by 26% in revenue with Hajmola and Dabur Amla becoming the two strong brands for the region. Dabur International`s UK Branch has witnessed a 23% growth over previous year which has been the highest growth rate for this region in the last 8 years. Markets of North Africa, Levant and Yemen have witnessed an impressive performance with 49% growth over previous year. Asian Consumer Care, Bangladesh, registered a growth of 47% during the fiscal 2009-10. The growth has been led by increased distribution penetration and focussed brand approach. Dabur Nepal Pvt Limited which makes fruit juices and also caters to local consumer market in Nepal recorded impressive growth of 26% in its sales to the domestic market of Nepal. Dabur recently has bought Turkey-based personal care company Hobi Kozmetik Group in a deal at Rs. $ 69 million. The company, in a move to increase its presence across Middle East and North African region, has made the acquisition. Hobi Kozmetik is a market leader in the hair gel category with 35% market share. Companys products sold under Hobby and New Era brands in 35 countries. The transaction is expected to be completed by Q3 of FY11. Dabur, which is the biggest FMCG in India with large market capitalization, has huge investment and expansion plans as the company aims to expand its foreign sales. Exports from India: The company also exports guargum and private label oral care products from India. During the year 2009-10 the company recorded Guargum exports to the tune of Rs.43.3 crore as compared to Rs.48.3 crore in the previous year. The sales were lower due to poor global demand and recessionary environment. Exports to USA recorded impressive growth with sales increasing to Rs.38.4 Cr in 2009- 10 versus Rs.27.6 in 2008-09 reflecting a growth of 39% despite the recessionary environment in developed markets. The US sales comprise Private Label and Ethnic business. Key markets in USA and Europe contributed to the growth. Innovative product developments in Oral care private label- such as Pro-age, Sensitive and Herbal toothpastes were launched. Ethnic Sales in USA and Canada also performed well recording 80% growth albeit on a low base. Various new products were successfully launched in the market and penetration of mainstay Dabur products like Hair Oils and Chyawanprash into Canadian mainstream retail chains such as Walmart was achieved. Competitor Analysis: Category Daburs Share Main Competitors Fruit Juice 58% Real and Active Tropicanna Fruit Drinks (coolers) 1% Coolers Frooti And Maaza Hair oil Coconut base 6.4% Vatika HLL Shampoo Vatika 7.1% HLL and PG Hair care (overall) 27% HLL, PG and Himalaya Chyawanprash 64% Himani, Zhandu and Himalaya Honey 40% Himani, Hamdard and local Players Digestives 37% Paras and local players Competition: Market Cap. (Rs. cr.) Sales Turnover Net Profit Total Assets HUL 60,897.63 17,725.33 2,202.03 2,583.52 Dabur India 18,851.77 2,874.60 433.15 859.35 Godrej Consumer 12,917.72 1,267.88 248.12 839.87 Colgate 11,244.57 1,770.82 290.22 330.70 Godrej Ind 7,770.69 880.97 19.33 1,570.31 Marico 7,641.54 2,030.85 235.02 948.58 PG 7,169.93 904.46 179.76 440.02 Emami 6,891.49 1,006.86 165.40 878.42 Gillette India 5,953.64 852.48 137.10 490.89 Jyothy Labs 2,440.33 579.87 80.05 399.10 Source: moneycontrol.com BCG Analysis: Internation business division which promises high growth potential in Egypt, Nigeria, Pakistan, Banladesh, Nepal, US needs more investment. Price penetration is a key strategy for Cash Cows like Health supplements, Digestives and Home care. Dabur has adopted a strategy of premium pricing for its Dog category like Baby care. Vision 2010 The following are the principal features of the 2010 strategic plan:- Doubling of the sales figure from 2006 The new plan will focus on expansion, acquisition and innovation. Although Daburs international business has done well growing by almost 33% from Rs.602.5 crore in 2009-10, plans are to increase it by leaps and bounds. Growth will be achieved through international business, homecare, healthcare and foods. Southern markets will remain as a focus area to increase its revenue share to 15 per cent. After smoothly sailing through its previous plans, this vision seems possible. However, if Dabur could be more aggressive in its approach, it can achieve unprecedented results. To conclude, there are few recommendations which are as follows. Recommendations: Entering rural market: Dabur should target more towards the rural market and tier 2 and tier 3 cities. These markets have traditionally been loyal to Daburs ayurvedic range of personal products. Tapping the rising global demand of herbal and Ayurvedic products: New trends in the global market for the rising demand of herbal/ ayurvedic products are seen. This is the right time when Dabur should re launch itself as a key international player in the global arena. Targeting premium segment: In the domestic market, there is a huge scope for Dabur to launch niche/luxury segment products catering to specific target groups. Development of new markets for Products Services: New areas of growth are opened up for Dabur with the expansion into the new markets of Cambodia, Philippines, Belarus, Gambia and Bolivia. The sales and distribution structure should be strengthened in the key markets of Yemen, Syria, Kuwait, Malaysia and Tanzania. It can be done by appointing new distributors in CIS, Mozambique, Guinea and Rwanda etc Entering US Market: The Company is also trying to enter into the US Market where it is attempting to build a full fledged distribution channel. It will also be useful to mention that some of its products like Chyawanprash are selling in the US via indirect channels. But this task is going to be a herculean one since US laws are tough and the preferences of consumers also vary greatly than that of markets which are usually catered to by Dabur. Targeting South Africa: In Africa the company should look at countries like South Africa where it currently is not present. It already has a personal care plant in Egypt and a toothpaste plant in Nigeria. Dabur can do well in these markets because the profile and preferences of these consumers are very much like India. Focusing on Export: The focus should be to continue expanding the companys presence across geographies and to exploit the opportunities that exist in existing and potential segments. The company should continue to invest in brand building, manufacturing and human capital in order to maintain and improve the existing robust growth path.

Internal Controls and the Sarbanes-Oxley Act Essay -- SOX Act

Internal controls are in place to protect entities against theft from dishonest workers and outside predators. They are also an accurate series of checks and balances and are in place to find discrepancies. The Sarbanes-Oxley Act of 2002 (SOX) was named after Senator Paul Sarbanes and Michael Oxley. The Act has 11 titles and there are about six areas that are considered very important. (Sox, 2006) The Sarbanes-Oxley Act of 2002 made publicly traded United States companies create internal controls. The SOX act is mandatory, all companies must comply. These controls maybe costly, but they have indentified areas within companies that need to be protected. It also showed some companies areas that had unnecessary repeated practices. It has given investors a sense of confidence in companies that have complied with the SOX act. The SOX act section 404 requires that the auditor assess the company’s management of internal controls and report on it. The act requires that a company include a copy of the internal controls in the year end annual report. All financial statements must be certified by a company’s management. (Coustan, 2004) A company that announces deficiencies in its internal control will more than likely have a fall in their stock prices. Investors will not trust that company’s financial information. The investors know that the company will be hit with fines for not complying with the regulations. No honest investor wants to be involved with a company that defies the government. There are some limitations of internal controls. One is a person knowing the system. This person knows when everything is done and how it is done he or she can find a loophole and use it to his or her advantage. Another limitation is... ...l. If a transaction is missing or the cash on hand is not adding up management should be notified. Even though internal controls do not always work, every entity that has workers should have internal controls. Internal controls protect entities from dishonest workers. Internal controls are a series of checks and balances. The Sarbanes-Oxley Act of 2002 was needed to gain control of accounting improprieties. Dishonest accounting has cost company employees millions of dollars in retirement funds. It has also cost investors millions of dollars. Works Cited A Guide to the Sarbanes-Oxley Act of 2002 (2006). Retrieved December 16, 2009 from www.soxlaw.com Coustan, H., Leinicke, L.M., & Rexroad, W.M., Ostrosky, J.A. (2004). Sorbanes-Oxley What it means to the marketplace. Journal of Accountancy. Retrieved December 17, 2009 from www.journalofaccountancy.com Internal Controls and the Sarbanes-Oxley Act Essay -- SOX Act Internal controls are in place to protect entities against theft from dishonest workers and outside predators. They are also an accurate series of checks and balances and are in place to find discrepancies. The Sarbanes-Oxley Act of 2002 (SOX) was named after Senator Paul Sarbanes and Michael Oxley. The Act has 11 titles and there are about six areas that are considered very important. (Sox, 2006) The Sarbanes-Oxley Act of 2002 made publicly traded United States companies create internal controls. The SOX act is mandatory, all companies must comply. These controls maybe costly, but they have indentified areas within companies that need to be protected. It also showed some companies areas that had unnecessary repeated practices. It has given investors a sense of confidence in companies that have complied with the SOX act. The SOX act section 404 requires that the auditor assess the company’s management of internal controls and report on it. The act requires that a company include a copy of the internal controls in the year end annual report. All financial statements must be certified by a company’s management. (Coustan, 2004) A company that announces deficiencies in its internal control will more than likely have a fall in their stock prices. Investors will not trust that company’s financial information. The investors know that the company will be hit with fines for not complying with the regulations. No honest investor wants to be involved with a company that defies the government. There are some limitations of internal controls. One is a person knowing the system. This person knows when everything is done and how it is done he or she can find a loophole and use it to his or her advantage. Another limitation is... ...l. If a transaction is missing or the cash on hand is not adding up management should be notified. Even though internal controls do not always work, every entity that has workers should have internal controls. Internal controls protect entities from dishonest workers. Internal controls are a series of checks and balances. The Sarbanes-Oxley Act of 2002 was needed to gain control of accounting improprieties. Dishonest accounting has cost company employees millions of dollars in retirement funds. It has also cost investors millions of dollars. Works Cited A Guide to the Sarbanes-Oxley Act of 2002 (2006). Retrieved December 16, 2009 from www.soxlaw.com Coustan, H., Leinicke, L.M., & Rexroad, W.M., Ostrosky, J.A. (2004). Sorbanes-Oxley What it means to the marketplace. Journal of Accountancy. Retrieved December 17, 2009 from www.journalofaccountancy.com

The Death of Ivan Ilyich Essay -- Literary Analysis, Tolstoy

In his novella, The Death of Ivan Ilyich, Leo Tolstoy satirizes the isolation and materialism of Russian society and suggests that its desensitized existence overlooks the true meaning of life—compassion. Ivan had attained everything that society deemed important in life: a high social position, a powerful job, and money. Marriage developed out of necessity rather than love: â€Å"He only required of it those conveniences—dinner at home, housewife, and bed—which it could give him† (17). Later, he purchased a magnificent house, as society dictated, and attempted to fill it with ostentatious antiquities solely available to the wealthy. However, â€Å"In reality it was just what is usually seen in the houses of people of moderate means who want to appear rich, and therefore succeed only in resembling others like themselves† (22). Through intense characterizations by the detached and omniscient narrator, Tolstoy reveals the flaws of this deeply superfic ial society. Although Ivan has flourished under the standards of society, he fails to establish any sort of connection with another human being on this earth. Tragically, only his fatal illness can allow him to confront his own death and reevaluate his life. He finally understands, in his final breath, that â€Å"All you have lived for and still live for is falsehood and deception, hiding life and death from you† (69). Tolstoy establishes his satire instantly after the death of Ivan through the cruel and selfish reactions of his friends. The death of a friend would normally conjure feelings of grief and compassion, yet for Ivan’s close associates, thoughts of their futures drowned out any thoughts of death. â€Å"So on receiving the news of Ivan Ilych's death the first thought of each of the gentlemen in ... ...nt factors in an individual’s life. Tolstoy suggests that even though most of Russian society has lived similar to Ivan, an opportunity will always exist to redeem oneself of his past greed. Leo Tolstoy argues in The Death of Ivan Ilyich the importance of compassion in life and the pivotal role it plays in allowing an individual to live a truly satisfying life. In his eyes, the Russian nobility did not actually live since their sole priorities were themselves and obtaining possessions. While the poor, on the other hand, understood the importance of their time on this earth and seized every second of it. Although written in the late nineteenth century, Tolstoy’s work continues to apply to American society even today. People continue to isolate themselves from the world and suppress all difficult emotions, believing that their wealth-oriented lives are noble.

The History of Cantonese and Putonghua Essay -- Chinese History, Chine

The varieties of Chinese According to Bernard Comrie (1990: 83),’ there are more than 1,000,000,000 people are speakers of some form of Chinese.’ By seeing this figure, Chinese should have appeared long enough for its evolution and let it spread to different areas in which Chinese or its form can become the dominant language. The origin of Chinese is studied through bone and tortoise shell inscription because the earliest records were marked on them in around 1300B.C. (Chou Fa- Kao 1986:1) They are the earliest recorded founded that can be used for analysis, the development of Chinese is also base on these findings. Chinese is one of the branches of Sino-Tibetan family of languages. It is said that there are seven major languages in Chinese languages (Joseph 2004:7) . They are Cantonese (Yue), Fukiense (min), Gan, Hakka, hunanese (Hsiang), Mandarin, and Wu. Basically, there are three stages in the development of the Chinese language. They are Old Chinese, Middle Chinese and Modern Chinese . For each stage, it can be further divided into different intervals (Fig 1). Within different intervals, varieties mentioned above occur. However may be some of the bones and tortoise shells were not perfectly preserved that inadequate information was available for analysis, there is discrepancy between different references concerning time and therefore no exact boundary could be made between each development stage. There is only a rough estimation made by those who studied the history of Chinese Language. Besides, Joseph (2004:16) also said that due to the lack of data, most descriptions of family relationsh ip among Chinese languages are based on impression. There was a long story of the historical development of the Chinese Lang... ...ing object, noun adverb, etc, these elements in fact are being placed in different position in a sentence in Cantonese and Putonghua. As mentioned in the second part, they get different order in a sentence. Also, even the same symbol are used, the vocabularies is different from each other in certain extend. Therefore, I consider this grammatical difference attribute to their mutual unintelligibility. As we know, there is no exact answer on how to classify Cantonese and Putonghua, whether they are languages or dialects. When we discussing this problem, there are actually things depend on what extent. To what extent is the size large enough? To what extent is the status is high enough to be a prestigious one? These all depend on which angle we consider. Base on the points mentioned so far, I would consider Cantonese and Putonghua as languages instead of dialects.

Obstacles Teachers May Face Essay

In any education setting, teachers will come across a wide variety of obstacles throughout their career. These obstacles will differ in each and every classroom, depending on students’ social, cultural and ethnic background. It is vitally important as a teacher to overcome these obstacles to ensure that the students within your class are able to gain the highest possible outcomes, a quality education and enjoyment from their schooling. Some of the many obstacles that a teacher may face in a classroom setting include development abilities both academically and socially, behaviour problems and unmotivated students. Students can differ from one another in several aspects, including age, mental ability, personal achievement, ethnic background, psychosocial development and cognitive development. These differences can affect how classroom learning happens (Snowman & Biheler, 2003). Children develop at different rates this is usually a result of different measures of intelligence, social interaction with peers and personal development. Whether it is physical, mental or emotional each student will differ, and this will also depend on their up bringing, prior knowledge, family circumstances and innate knowledge. Social and emotional development problems will result in the student finding it hard to create relationships and develop learning skills with his or her peers and educators. Intellectual development, communication and speech difficulties will affect student’s concentration, memory, communication and understandings of certain tasks (BTEC First Children’s care, n. d). As a result of children developing differentl, it is vitally important for educators to track and maintain an understanding of how each student is progressing through out the year, this will result in not only being of benefit for the student but also the teacher. According to Vygotsky, for the curriculum to be developmentally appropriate, the teacher must plan activities that encompass not only what children are capable of doing on their own but what they can learn with the help of others in group settings (Eggen & Kauchak, 2010). Therefore, by creating learning activities that are in learners’ zones of proximal development, and providing instructional scaffolding to support learning and development will accommodate the children by helping them gain a better understanding of the task at hand (Eggen & Kauchak, 2010). In saying this, this will ensure that the ducator is working to their full potential and ensuring that the students are getting the highest quality education. Positive reinforcement is the process of increasing the frequency or duration of a behaviour as the result of presenting a reinforcer. Therefore, offering positive reinforcement will increase and maintain the probability that a particular behaviour will be repeated. There are many different types of reinforcers that can be used to increase behaviours, but it is significant to note that the type of reinforcer used depends on the individual and the situation. While gold stars and tokens might be very effective reinforcement for a second-grader, they are not going to have the same effect with a high school or college student (Cherry, n. d). Also, if your students finish their work on time and have been successfully completing their work you may give them an early mark for lunch play, the students will eventually come to understand that finishing their work on time results in a rewards, therefore they will continue this behaviour. We all apply reinforcers everyday, most of the time without even realising we are doing it. You may tell your child â€Å"good job† after he or she cleans their room; all of these things increase the probability that the same response will be repeated. Students may find tasks hard to complete at school and want to give up, by giving them positive reinforcement twill encourage them to want to keep going. Students are more likely to be motivated to learn if they are positively reinforced for completing a project or task (Snowman & Biehler, 2003). Having a positive attitude as an educator and constant positive feedback also encourages students to feel secure in their learning environment. It can also be used to adjust behavioural issues, whilst punishment and negative reinforcement decreases unacceptable behaviour, it doesn’t teach desirable ones, in saying this; it means that positive reinforcement is more effective. However punishment is sometimes required in some circumstances, as when all forms of punishment is removed it can cause the class to become more disruptive. Research has found that some types of punishers are more affective these include; desists, timeout or detention (Eggen & Kauchak, 2010). Skinner believed that peoples innate needs, wants and desires can be avoided, as they alter their current behaviour according to what has happened to them due to the previous consequences of their past behaviour. He called this approach operant conditioning he identified three types of responses or operant that can follow behaviours, these include; Neutral operants, reinforcers and punishers (Eggen & Kauchak, 2010). Not sure of the reference? Having unmotivated students in the classroom can make it difficult due to the fact that other students may get distracted and lose focus. Unmotivated students have the ability to disrupt other students that can have a detrimental affect on the entire classroom and overpower teacher’s capabilities. There are many factors relating to the cause of unmotivated students in the classroom. These include behavioural issues and cognitive development. Students with learning difficulties may feel lost and confused by what is being taught and therefore give up on listening and trying. It is important to identify these students and put in place the appropriate means necessary to ensure that these students are understanding and motivated. Motivation is often classed in two different categories; extrinsic motivation and intrinsic motivation the difference being; extrinsic motivation is to engage in an activity as a means to and end. And intrinsic motivation is to be involved in an activity for its own sake. Eggen & Kauchak, 2010) Motivation is working towards maintaining and sustaining our efforts to reach a particular goal (Snowman & Biehler, 2003). In some classroom settings children display inappropriate or problem behaviours which can make it difficult for themselves and the students around them to learn, and also isolate the child from his or her peers (Child Study Centre, 2002). Therefore it is crucial as an educator to establish and maintain a classroom environment that will motivate students to learn. Having motivation to learn is essential for students to become successful in their learning. It is vital that students set both academic and social goals to work towards to ensure that both the student and the teachers are driving towards the same goal. According to Eggen and Kauchak (2010) motivated students have positive attitudes towards school, they describe school as satisfying, persist on difficult tasks and cause fewer behaviour management problems, process information in depth and excel in classroom learning experiences (Eggen & Kauchak, 2010). By creating a positive learning environment within the classroom, students will be encouraged to achieve and set learning goals to attain higher results. In a positive learning environment students feel secure and as a result are more willing to take risks with their learning. A classroom performance goal structure is characterised by the teacher emphasising student performance relative to normative standards rather than relative to the student’s prior performance. Features of this structure are the teacher’s provision of more public versus private performance feedback, and the valuation of correct answers over effort and learning (Hughes. , Wu & West, 2011). Through incorporating student’s interest into the lesson, relating lessons to real life and matching students abilities will help to motivate the students to strive for better results and develop a love of learning. Motivation within the classroom and a child’s need to succeed in their academic life is based on â€Å"Maslow’s hierarchy of human needs based on two groupings: deficiency needs and growth needs. Within the deficiency needs, each lower need must be met before moving to the next higher level. Once each of these needs has been satisfied, if at some future time a deficiency is detected, the individual will act to remove the deficiency† (Huitt, 2007). In conclusion, obstacles that teachers will face throughout their career are respective to each individual child and their differences when it comes to developmental ability, motivation and behavioural issues. Ongoing professional development is a necessary component in ensuring that an educator is properly trained in all areas. This will ensure that educator’s feel confident when an obstacle arises and the skills to be able to deal and respond to any given situation.. Therefore, incorporating a safe and happy classroom environment, ongoing professional development, understanding each individual child’s needs and backgrounds and motivating students will help overcome some obstacles that a teacher may face.