Global Management Strategy - Innovation and People

Question: Talk about the Global Management for Strategy, Innovation and People. Answer: Presentation Advertising has experienced a huge change lately with the expansion in globalization and digitalization and in time of troublesome innovations. Today, number of items has expanded because of contenders crossing geologies and furthermore item life cycle is getting shorter. Because of this, it gets obligatory for advertisers to contemplate the market prerequisites and much of the time concoct the new item advancements. As of late, there has been a change in outlook from push structure to pull type of advertising. With the expansion government guideline, client mindfulness and spotlight on corporate social duty, associations have changed their system to cultural advertising. Prior, companys centers around offering the items to clients dependent on their objectives. They were very little touchy to if the items are adjusted to client prerequisites. Thus, there were numerous instances of incorrect spelling additionally exceptionally in Finance part where items are being sell without thinki ng about the hazard craving. Yet, with this new idea of cultural showcasing, organization centers around surveying the client necessities and produce better items that point towards client intrigue and government assistance of the general public. This advertising additionally expects to instruct the clients and spread mindfulness (King, Mcvey, Simmons, 2000). Likewise, nowadays organizations additionally have a great deal of information to break down and to comprehend client prerequisites from a genuine perspective. All the associations connect with clients on facebook, twitter and numerous different destinations. The motivation behind this is advertising, exposure and to pick up bits of knowledge about client inclinations and necessities simultaneously. There is gigantic measure of information that is assembled from these online networking apparatuses and afterward there are programming innovation of investigation which when applied on a he measure of information assists with finding the patterns. Such patterns help the associations to improve their items, do an all the more focusing on selling and to check the input and acknowledgment of their items among clients. Cultural promoting will be acknowledged by everybody in the general public as the emphasis is more on society government assistance in this methodology. Cultural advertising would likewise assist with narrowing down the hole between purchasers desires from the associations and association comprehends of buyers desires. It is a success win circumstance for the while society including business firms. Examination The social advertising likewise assists with improving the picture of the corporate among the clients as it is something more than benefit making approach of promoting. While prior methodology of associations was making benefits by selling forcefully, this sort of advertising center around selling items that are increasingly adjusted to clients need and furthermore helps in the government assistance of the general public in the long haul. For the government assistance of the general public and expanded guidelines, associations nowadays have a spate corporate social duty (CSR) unit. These CSR units chips away at the social obligation of the companies towards the general public. For instance, Companies will sort out long distance races for mindfulness around a few issues (Chattanonon, Lawley, Trimesoontorn, Leelayouthayothin, 2007). Numerous organizations are likewise focussing on CSR in Australia moreover. Myer and Qantas Airlines are in features from long time about their cultural sh owcasing. Myer works in retail fragment while Qantas is the principal Australian aircrafts. Myer sells wide scope of adornments, equipment, beautifying agents, basic food item, furniture, toys, books, garments. Myer takes different activities for the government assistance of the general public. Both the associations have changed their advertising blend so as to give more an incentive to clients. As a piece of their social obligation, they additionally give a lot of significance to client inputs. Client criticisms and whine is paid attention to very in both the association (Bryan, Meyer, Campbell, Haris, Lyle, Summers 2013). Myer start activities as often as possible. It additionally began frameworks of taking recommendations from clients and grant the best proposals. Both Have reward card framework. Qantas has likewise recognized its carbon impression and now teaming up with different ecological associations over the world to decrease its carbon impression. With the assistance of innovation, t hey have definitely diminish the utilization of paper from their activities. At first, these used to serve plastic jug of water in trips to every traveler which additionally they have changed. Presently, they offer water in glasses in order to expend less plastic (Meyer, 2004). Qantas distributes its report about its tasks and CSR activities consistently to be straightforward with the shoppers. Qantas likewise utilizes twitter to empower input from clients and continually making changes to give better understanding. Myer additionally have recognized its social duty. They are additionally helping the earth by making their tasks inclines and decreasing the utilization of paper (Meyer, 2004). Additionally Time to time, these organizations sorts out battles, internet based life occasions to bring mindfulness among clients towards nature. To put it plainly, every one of these activities of the corporate are helping the entire society, individuals, corporate just as condition. Myer likewise have solid effect on the life of the individuals by concentrating on the prosperity of the network. They put vigorously in the improvement of neighborhood networks and along these lines makes an effective commitment in the life of the individuals. Myer additionally has a generous reserve that is kept up absolutely with the goal of helping the social orders in their prosperity (Dundon, Wilkinson, 2014). Naming and bundling has become significant nowadays and all the associations ought to invest energy in these perspectives too. Bundling is one the significant perspective to pull in clients and furthermore it can improve the timeframe of realistic usability of the items. Additionally, Labeling is required to give accurate data what are the fixings that goes into making this items, the different data about the item, this item is fit to which gathering. On the off chance that the marking is acceptable and educational, it will assist clients with identifying themselves more with the brand and brand will likewise have the option to manufacture the trust. There is discrete state structure for this where it has been unmistakably recognized what all data producers need to impart to clients. There was issue as of late when nation of beginning missing in numerous items. Be that as it may, later this turns into a standard. Australians likes to eat progressively Australian starting point food t o help nearby ranchers and furthermore just as to proceed with food fabricating in Australia (Kotler, Burton, Deans, Brown, Armstrong, 2015). Likewise, Companies are additionally embracing most recent bundling methods that will in general give better bundling considerably less utilization of paper and other crude material. Naming and bundling likewise have a task to carry out in cultural advertising. Legitimate naming will assist client with taking better choices about what they need. End To finish up, it has been talked about that associations are changing their advertising technique worldwide so as to give more an incentive to clients by getting increasingly delicate to their prerequisites and this is actually the idea of cultural showcasing. Australian organizations are additionally not immaculate by it. There are numerous associations in Australia that are utilizing cultural promoting to give items to clients adjusted to their own needs. This likewise forestalls any mis selling and accordingly ready to fabricate better trust among corporate and residents and along these lines helps in the government assistance of the general public. There is no uncertainty that perceiving social duty and afterward stepping up and satisfy obligation additionally requests speculations however it is worth to pick up the acknowledgment in the general public. It additionally helps in improving the picture of the corporates among the individuals and therefore brings about increment in d eals in spite of the fact that this isn't the intention yet this is the consequence of the fair CSR exercises. Reference index Bryan, B. A., Meyer, W. S., Campbell, C. A., Harris, G. P., Lefroy, T., Lyle, G., ... Summers, D. M. (2013). The second modern change of Australian landscapes.Current Opinion in Environmental Sustainability,5(3), 278-287. Chattananon, A., Lawley, M., Trimetsoontorn, J., Supparerkchaisakul, N., Leelayouthayothin, L. (2007). Building corporate picture through cultural promoting programs. Society and Business Review, 2(3), 230-253. Dundon, T., Wilkinson, A. J. (2014).Case Studies in Global Management: Strategy, Innovation and People Management. Tilde Publishing and Distribution. Lord, B., McVey, M., Simmons, D. (2000). A cultural promoting way to deal with national the travel industry arranging: Evidence from the South Pacific. The travel industry Management, 21(4), 407-416. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Meyer, P. (2004). Country Agricultural Shows in New South Wales, Australia: Marketing Events to Address Decline.Proceedings of the New Zealand Tourism and, 246

Dealing with the task of payment of sport in high school Essay

Managing the assignment of installment of game in secondary school - Essay Example The decrease of charges, on the present projects, will advance cooperation of more understudies in brandishing exercises. The lower the costs, the all the more tempting the projects will appear to the understudies. Connections and association among understudies, at both school and the network level, will improve on account of nondiscriminatory cooperation in like manner games (Woods 126). In that capacity, utilization of collective and school donning offices will increment. This will mean fit and vigorous young people and a decrease of the way of life sicknesses. This presents a bit of leeway of decrease of charges (Woods 29). Antagonistically, a decrease of charges on sports will prompt poor administrations. Appropriate and viable support of the donning offices may endure because of the little charged. This will prompt the offices happening in run-down conditions. Further, the poor installment to wearing staff and educators may advance the mass migration of this accomplished staff to look for well-paying occupations. Regions may raise assessments to connect the spending shortages emerging from diminished charges in a game. This presents a weight to the citizen (Woods 127).In the disposal of some wearing projects, the impression of the primary bit of leeway happens in the decrease of staff and costly offices (Woods 129). The requirement for enormous open air space, just like the case with sports like football, speaks to a cerebral pain because of restricted space. Such games requiring huge spaces may offer approach to games requiring littler spaces. This further advances specialization in a game by the mem bers.

5 Easy Tips to Boost Your Low Self-Esteem While at University

5 Easy Tips to Boost Your Low Self-Esteem While at University 5 Easy Tips to Boost Your Low Self-Esteem While at University University life can be great â€" challenging but in turn, rewarding. Often, the challenges we face during this transformative stage of our lives can have a mixture of effects on our emotional and mental wellbeing, and low self-esteem is often one of these. Luckily, there are countless ways in which we can tackle feelings relating to low self-confidence, lack of self-belief, or general feelings of inferiority â€" and yes, they work! Read on for these five useful tips on improving your self-esteem and making the most out of university life. 1. You have skills (outside your academic ones) â€" don’t ignore them. via GIPHY Being a student at university, I cannot fault you for not finding the time to participate in your favorite activities outside of academia. However, it’s crucial to realize the importance of preserving your non-academic skillset and ensuring you maintain a positive relationship with your personal world outside university. Reminding yourself of your talents, strengths and abilities as an individual is just as important in building your low self-esteem as it is in forming close bonds and relationships with like-minded people. Having a fun routine outside your university life will also help you to stay refreshed, and will in fact increase your focus, help keep you organized and boost productivity. Moreover, giving yourself a challenge and stepping outside your comfort zone will make you realize your potential, leading you to feel very proud of yourself and then voila â€" goodbye low self-esteem. 2. Make time for the people (and things) you love via GIPHY I can’t stress the importance of this when it comes to improving low self-esteem. It could just mean grabbing your favorite beverage and snacks, and sitting down to read your favorite book, watch your favorite movie or TV series, or spend quality time with your loved ones and pets. Being around those you love and care about is vital in helping you to build a healthy relationship with yourself, as it makes you realize your worth and how capable you are of receiving and giving love. In the same way, doing things you genuinely enjoy allows you the space in which you can almost escape to your own little world in-between studies or work, and helps you to be more creative and stay in touch with your unique thoughts, imagination and self-awareness as an individual. A little bit of escapism every now and again is healthy â€" speaking of which, if you’re still at university, you’re probably still powering through that stressful exam period, and what better way to relax and unwind than with this list of stimulating but easy-to-read short stories and novels? 3. Work on being the best version of yourself   via GIPHY I know what you’re thinking: ‘You’re amazing, you must learn to love yourself, blah, blah, blah’ â€" it sounds so cliché and you’ve likely heard it a million times before, but instead of saying ‘you’re amazing the way you are’, I’m going to be a bit of a rebel and say ‘you’re amazing the way you want to be’ â€" ah, do you see what I did there? You’ll need to be willing to put in the hard work and make changes. Really, there’s no sugar-coating this. If you want to learn to love yourself, the first thing you’ll need to do is take care of yourself â€" yes, and that includes your physical appearance (oops, I said it). Of course, everybody has their own version of ‘looking good and feeling good’, and that’s honestly the beauty of it. So, don’t be afraid to express yourself in the ways which make you feel happy and confident, and try your best not to conform to societal expectations. (Another cliché and probably easier said than done, I know). Being comfortable in your own skin is absolutely crucial, and when you love yourself, this will undoubtedly begin to reflect on the way you behave, the way you treat others and the decisions you make in life â€" yes, it goes that deep! 4. Practice generosity and help those less fortunate than yourself via GIPHY Sure, treating yourself and focusing on your own personal needs is beneficial to your state of mind, but of course, it shouldn’t stop here. Giving back to the world, helping others with their own struggles in life and seeing the smile you could potentially put on somebody else’s face is an indescribable feeling, and is likely to create a more lasting positive impact on your relationship with yourself. The act of generosity itself is one of the many countless blessings we have available to us, and because of this, you won’t get enough of practicing it. You don’t have to be ridiculously wealthy to give to others, of course, and a small but heart-felt kind act can go a long way. Being aware and sensitive of the needs of others will benefit your mental health in ways you could not imagine, while being selfless will help to increase your self-esteem and sense of fulfilment, and will also make you feel like a superhero â€" and who doesn’t want to feel like a superhero? 5. Stop beating yourself up, and don’t compare yourself to others via GIPHY It’s quite plain and simple: just don’t be so hard on yourself. It’s important to be able to point out your own flaws so that you may begin to work on improving or getting rid of them altogether, but don’t make this an obsessive habit. Think of it this way: you’re a human being, and human beings make mistakes. You’re not perfect, and there’s nothing wrong with falling and getting back up again, or failing countless times before succeeding â€" it’s actually healthy, and you’ll appreciate success that much more when it finally comes.     Additionally, it’s vital to remember that everyone is different, and not to compare yourself to others, as everyone’s journey is different â€" and don’t forget that every single one of us has struggles, and as much as you may think you’re alone, you most certainly are not! Yes, university life is undoubtedly stressful, but you’d be surprised at how easy it can be to overcome this â€" we’ve run through some fun and unusual ways to beat stress here. Want more content like this?  Register for free site membership  to get regular updates and your own personal content feed.

Othello, By William Shakespeare - 1203 Words

Most other Shakespearean characters commit malicious actions in order to achieve a particular goal. Oftentimes the reason is ambition, as in Macbeth, or revenge, as in Hamlet. What is interesting about Iago is that the audience never knows for certain why it is that Iago wants to destroy Othello. His evil comes without a motive. The characterization of Iago as a motiveless malignity was first proposed by Samuel Taylor Coleridge as he was preparing a series of lectures delivered in 1818. Coleridge calls him a motiveless malignity at the end of Act 1, Scene 3 when Iago leaves Roderigo, saying, Go to, farewell. Put money enough in your purse, and then gives the soliloquy beginning Thus do I ever make my fool my purse (1.3.423-426).†¦show more content†¦Another example is at the very beginning when Iago proclaims to Brabantio, â€Å"Even now, now, very now, an old black ram, Is tupping your white ewe. Arise, arise!† (1.1.89-90). He uses strong racist language to incite a nger in Desdemona’s father, and manipulates him into being very angry. These examples of his persuasion throughout the plot contribute to the fact that he is able to manipulate anyone however he likes. His manipulative tendencies are important in regard to the motiveless malignity. A motive is a reason for doing something, and it is generally to achieve something. With the knowledge that Iago is able to get anything he wants, one can only assume that there is nothing that is trying to get by manipulating these people, which shows that he is just being evil for the sake of being evil with no particular reason. Nevertheless, one can easily argue against the conclusion that Iago is evil for no particular reason. There are specific instances throughout the text when Iago soliloquizes about specifically why he hates the Moor. However, these reasons are not very consistent and continue to change. The story begins with Iago resenting Othello because of professional jealousy, but the n he changes the reason of hatred to his potential feelings for Desdemona and his dislike for the relationship between the two of them. It again changes to the possibility of

Callie and Gavin A Short Story Essay - 1558 Words

Worry was the word of the day for Gavin. Everything that he should have remembered, he didn’t and everything he wanted to remember was starting to fade. He stood at the entrance of the park with the torn picture of him and his mother, thumbing the torn edge to relive his growing concern. After what happened to Seny and Zaq, it seemed like his forgetfulness surged forward like a bullet train. Not being able to remember his morning schedule was the least of his problems because he now discovered that his violin playing had become atrocious. A few hours before walking to the park, he decided to pick up the instrument and hit a few sweet notes. Sweet was nothing near to what Gavin had played. Having a lack of practice was a real possibility†¦show more content†¦She jabbed the button to release her seatbelt and threw open the door. She had no idea why she was rushing but all that was on her mind was getting to Gavin, and telling him of what she found out. More like what you assume, you have no proof for accusing that doctor, she thought quickly and jogged around the car, reaching the flight of stairs in a matter of seconds, and taking two steps at a time. She rounded the corner and arrived at Gavin’s door. Her heart pounded away despite being use to physical exercise. She pounded away at the door and waited for a few seconds, listening for any footsteps. She pounded again and repeated the process up to three times before accepting that he wasn’t home. â€Å"Dang† she hissed. The only other place she could think to look was in the park. She turned and headed down the stairs, crossing the street before jogging through the entrance. Her expanding lungs filled with cold air, filling her chest with a free feeling that only jogging on a cold day could bring. But with a determined mind she instantly shrugged off the experience and continued to jog through the twisting path. She passed through the overhanging aspen trees and came to a wide open space where two subtle hills were on each side of her. She scanned from left to right and headed on. A bitter-sweet burn started to arise within her leg muscles. â€Å"Gavin!?† she yelled out. Human life was void in the area which she now

William Shakespeare s A Midsummer Night s Dream - 924 Words

A Midsummer Night’s Dream: Too Much of Something Is A Bad Thing In any history textbook, there will most definitely be at least one example of a royal leader overthrown by their citizens. But why is it that some royal leaders, or any very powerful leaders, have trouble controlling their power? The answer is found in the amount of power the leaders possess, and how they choose to control it. The historic leaders found in history books often lose control of their power because their amount of power is too large, so it is very difficult to use it effectively. Oberon and Puck, characters in Shakespeare’s A Midsummer Night’s Dream, learn this the hard way, and use their power to attempt at solving the problems of the four lovers. Oberon and Puck are the characters with the most power in the play because of their supernatural advantage, similar to how a royal leader is born into their position. They create many unnecessary problems while doing this, such as Nick Bottom and Titania s strange love, and Helena’s supposed mockery.In Sh akespeare’s A Midsummer Night’s Dream, a large amount of power is proved as difficult to control, and too much power in the hands of only a few characters can create more problems than there originally was, because of miscommunication and poor planning of the characters in power. Shakespeare first introduces an example of how a lot of power is difficult to control with imagery of a foggy, dark night in a forest. Here, Oberon ordered Puck to createShow MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s respo nse to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many

The main function of religion is to provide people Essay Example For Students

The main function of religion is to provide people Essay with a code of behaviour which regulates personal and social life. Assess the extent to which sociological arguments and evidence support this view of religion in modern society. Religion in the modern age has been seen by some sociologists as being refreshing to the morals of society, while other sociologists feel that religion has for too long placed restrictions and limitations upon those who partake in it. Both functionalists and Marxists have identified that religion does have the main function of providing guidelines and restrictions to how someone should behave in society., albeit both perspectives have a different outlook on the result of the social restrictions. Functionalists such as Durkheim seen religion as being a vital part of societys structure and form. Durkheim and Parsons believed that by laying down a social consciousness of agreed norms and values in regards to behaviour of individuals would ensure a greater security for all in society. Durkheim identified that any breech of the accepted behavioural code could possibly lead to deviance and even to criminality. This social consciousness certainly regulates personal and social life and encourages social solidarity. In modern society we can see that there is an accepted code of behaviour set down by the law. Most law systems throughout the world are base don religious teachings and values. Such and example is the introduction of some of the Ten Commandments of God being in place in British law , such as it being illegal and punishable to murder and steal and also to lie in court. Ritual as identified by Malinowski still plays a large role in regulating personal and social life. The ceremony of marriage is placed in stone as the only way for some couples to gain certain rights that they would not have if they were no married. Marriage is set down as a way of regulation and control as giving penalties to those who commit adultery or other acts which may break up a relationship. Religion has also placed restrictions on who can marry. Many religious teachings condemn homosexual marriages and has influenced many countries not to allow homosexuals to marry. This is a clear sign that religions main function is provide a code of behaviour which regulates personal and social life. Religious ritual is also identified by Malinowski as being a source of hope and courage to many in the modern society. On his study of the Trioband he noticed that they used ritual as a way of protection by a profane body when they attempted to fish on the open sea as opposed to the lagoon. This can be compared to modern day when many armed forces pray to gods for protection when entering battle. Each member of the groups is expected to perform this act and can be seen as a regulation of behaviour and as setting down a code of behaviour through religion. Marxists agree with the functionalist perspective that religion has the main function of laying down a code of behaviour which regulates personal and social life. Though unlike the functionalist perspective they do not believe that religion is mandatory in a societys structure and that in many cases religion is detrimental to the liberation and security of society. Marxists believed that religion is used as a way of laying down a code of behaviour that is built with the welfare of the ruling classes in mind, that the code of behaviour that is promoted by many religions is a form of control upon the masses, and indeed lead to Marx referring religion is the opium of the people. Marx noted also that religious beliefs were as a result of the alienation that people felt from society as a whole and that the behaviour code produced by religion is only accepted by the masses because society is such that they have nowhere else to turn. This can be partly seen in society today where although individuals do not have a personal faith they attach themselves to religious groups in order to feel as if they are part of community. Such examples are the attachments by Catholic and Protestants in Northern Ireland without having a personal